WHAT INFORMATION DO WE COLLECT ABOUT YOU?
You can visit our Websites, read articles and other materials, browse merchandise and check on offerings without giving us any personally identifiable information. However, in order to provide users and subscribers with the most efficient and enhanced personalized service and attention, we may request information about you in certain circumstances and collect certain information automatically. We also use contact lists and other information which are obtained from third parties. For the convenience of all of our customers and to better serve you, we create and maintain a customer account that includes all the collected personal information we may have with respect to an individual. Nevertheless, you can update or correct your contact information or change your preferences about receiving offers and information from us at any time, including changing your preferences about sharing information with third parties.
Information You Volunteer
We collect personally identifiable information that you volunteer to us (such as your name, mailing address, e-mail address, phone number, age, gender, hobbies, family information and/or similar demographic information), when you subscribe to, or create an account with, one of our Websites, place an order through our Websites (see the section below for more information on subscriptions, account management and orders), enter a contest or sweepstakes through our Websites, request a catalog or voluntarily register on our Websites. Often this additional information is optional or requested anonymously in connection with a survey. Website visitors may register to receive our e-mail updates, or enter online contests and sweepstakes. Registration may also be required to participate in certain message boards, bulletin boards, chat rooms or surveys available on our Websites. Sometimes registration can be accomplished by submitting only a user name and password. Other offerings may require the submission of additional information. For example, our various brand Websites may ask which disciplines you enjoy most, surfing, skating or snowboarding. Registration forms will indicate what information is required and what information (if any) is optional.
Information Collected Automatically
We conduct market research so that we can continually improve our brands and Websites and may purchase or rent lists of potential subscribers or customers from third parties. Those lists may include information on current subscribers or customers. This information may be included in our database in order to help us serve you better by, for example, minimizing multiple mailings and e-mailings and providing information tailored to your interests.
WHAT DO WE DO WITH COLLECTED INFORMATION?
We use information you provide to fulfill your requests and improve our Websites, products and services. We may, from time to time, produce reports for advertisers, sponsors and vendors containing anonymous, aggregate information about our users and subscribers, such as demographic, age and online usage information. This information allows us to provide content and offers that are most relevant to our subscribers and users and to work more closely with advertisers. We do not include any personally identifiable information of our users in these reports.
To serve you better, we may also combine information you give us online, in our stores or through our catalogs. We may also combine that information with publicly available information and information which we receive from our Choice Partners or other third parties. We use the total mix of information to enhance and personalize your shopping experience with us, communicate with you about our products and events that may be of interest to you, and for other promotional purposes as we determine from time to time.
A user may, at any time, opt out of receiving such information by going to the unsubscribe page and following the instructions on those pages. We also use collected information to evaluate and administer our products and services, fulfill customer requests, announce sweepstakes/contest winners, respond to any future problems, such as difficulties in navigating our Websites or accessing certain features, and to gauge user trends to determine what products and services are most popular with users.
We allow users of our Websites to send articles or links by e-mail to other parties who may be interested in them. We do not retain any e-mail addresses (unless you are a member who has already voluntarily provided your e-mail address) of either the sender or recipient of such articles or links after they are sent, and we do not share "send a friend" e-mail addresses with third parties. Of course, we use personal information to allow you to subscribe online or to make product purchases on any of our Websites. We and our technical and fulfillment agents, partners and consultants follow carefully proscribed procedures to safeguard credit card data in connection with your transactions and adhere to certain legal requirements.
HOW DO WE SHARE PERSONAL INFORMATION?
Personal information is available to DC Shoes and the technical and fulfillment agents, partners and consultants who make our Websites, products and services available to you. Anonymous information is available to our advertisers, sponsors and promotional and business partners. We share your personal information with third parties only as described below.
DC Shoes and Its Agents
DC Shoes may access anonymous, aggregate demographic data and any personal information you provide for internal marketing purposes, including sending you notices of sweepstakes winners, new Websites, services or products we offer and any other orders. To facilitate subscriptions, catalog requests and orders, DC Shoes will cache your order information, and create an authorization with a merchant account (e.g., your credit card company). Website hosting firms, technical and database consultants, advertising agencies, order processing partners, customer service partners and fulfillment firms, including firms assisting us in offering contests, sweepstakes and promotions, may have access to personally identifiable information in the course of making our products and services available. All companies working for and with DC Shoes must comply with our privacy policies, and are not permitted to sell your information to third parties or to use it except as authorized by us and you, or as permitted or required by law.
Some of our Websites may offer opportunities to make purchases online from special participating vendors. On Websites with these online purchase opportunities, we will also give participating manufacturers, retailers, wholesalers or distributors the order information and authorization for the merchant bank. Any time you order from a participating vendor, that vendor will automatically have all the information related to the order. Participating vendors have their own privacy polices, and they may use that information to advise you directly of other products and offerings that they provide. DC Shoes is not responsible for these third parties' respective privacy policies, and we urge you to inquire about their information collection and use practices. In addition, all vendors will receive the same anonymous, aggregate data that our advertisers receive.
Credit Card Companies
As in any transaction, your credit card company will have all relevant information about the name of the vendor, item(s) purchased, date, total cost and other information necessary to process the transaction. DC Shoes will not otherwise provide any personal data to your credit card company without your permission.
Advertisers, Sponsors and Promotional and Business Partners
We share anonymous, aggregate demographic information (such as gender, age, income, hobbies, interests, etc.), and anonymous information obtained from cookies and similar technologies, with our advertisers, sponsors, promotional and business partners, and participating vendors. No personally identifiable information is disclosed to any of these third parties in providing these reports. Credit card numbers, bank account numbers and passwords are not shared with advertisers, sponsors or promotional partners, and are only shared with the specific vendors with whom you place an online order.
Information which we obtain in non-Internet transactions or sweepstakes is handled differently. We may share offline contact information with third parties, who may send you offers or information about their products or services. You must opt-out if you do not wish to receive information from third parties or us by mail.
Your e-mail address is not shared with third parties unless you agree to receive information, by opting-in, from third parties. In other words, we may extend e-mail offers to users or subscribers on behalf of our business partners about a particular product or service that may be of interest to you, but only if you have indicated that you would like to receive these offers. If you wish to receive such offers, we will not share or disclose your name or e-mail address to those business partners, but will send you the information or offers on their behalf. As a result, although DC Shoes may receive a fee from our business partners for this service, DC Shoes sends the offers so that your personal information is never shared with any outside third party. Of course, you may opt out of receiving these offers at any time.
Sometimes we will give you the opportunity to opt in to receive e-mail offers from third parties not affiliated with DC Shoes. If you decide to accept these offers, we will provide, with your consent, your contact information to the third party. On our Websites, visitors will also have opportunities to sign up directly with certain advertisers and sponsors to enter contests or sweepstakes or to receive e-mail updates and other information directly from them. Third party vendors and advertisers will also use technical and other consultants. We urge visitors to review carefully the privacy policies of these firms. DC Shoes is not responsible for the privacy policies and procedures of any third party.
You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through DC Shoes's Websites or any other service available online), that information can be collected and used by others. For example, if you use chat, forums, bulletin boards, blogs or message boards, or if you post personal information online (such as your e-mail address), you may receive unsolicited messages from others. DC Shoes has no control over this use of your personal information.
We reserve the right to use or disclose any information without notice or consent for the following purposes: as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the integrity of our Website and our property; to protect the safety of our visitors or others; to fulfill your requests; or to cooperate in any legal investigation.
HOW DO WE USE WEB BEACONS?
Some of our Web pages may contain electronic images known as Web beacons, which are also called "single-pixel gifs". These images allow us to count users who have visited those pages and to deliver co-branded services. We also may include Web beacons in promotional e-mail messages or newsletters in order to count how many messages have been opened and acted upon. Web beacons are not used to access your personally identifiable information but they are a technique we use to compile aggregated statistics about our Website usage. Web beacons collect only a limited range of information, including the time and date of page view, cookie number and description of the page on which the Web beacon resides. Some of our Web pages may also contain Web beacons placed there by our advertising partners to help us determine the effectiveness of our advertising campaigns.
WHAT ABOUT THIRD PARTY ADVERTISERS?
Some of the third party content displayed in our Websites is provided by outside companies. This content may contain cookies and may also contain Web beacons. Unlike cookies and Web beacons used by DC Shoes in content we control on our Websites, we do not have access to information collected from cookies or Web beacons received in connection with third party content. While we use third parties which we believe are reputable to serve some or all of the content placed within our Websites, third parties may use information (not including personally identifiable information) about your visits to our Websites and other Websites to assist in serving their third party content to you. They may also share anonymous information with their clients such as date/time of the content shown, the specific content shown, the IP address and other similar information.
HOW CAN YOU CONTROL YOUR PERSONAL INFORMATION?
We believe that choice in how and when you are contacted is key to customer satisfaction. Therefore, we offer several ways for you to update your contact information and/or change your preferences.
- If you have an online account at one of our Websites, you may be able to log on and update or change your contact or account information. Check the Website for further information.
- You may unsubscribe to any of our online e-mail updates by following the unsubscribe instructions in the body of any e-mail message.
- You may write to us and update your contact information or ask that we not share your personal contact information with third parties at: DC Shoes, Inc., c/o Online Privacy Coordinator, 15202 Graham Street, Huntington Beach, CA 92649. In those instances, we will retain your information in a "do not promote" file in our database.
- You may also contact us via email at email@example.com.
We will take commercially reasonable steps to implement your opt-out requests promptly; but you may still receive promotional information from us by mail for up to 60 days due to printing and mailing schedules, and up to 10 days for e-mail. You may also continue to receive information from those third parties to whom your information was previously disclosed pursuant to their respective privacy policies.
SECURITY OF YOUR PERSONAL INFORMATION
Although we have implemented systems and procedures to secure the data maintained by us, security during Internet transmissions can never be assured. Our policy is to limit access to personal data to those Quiksilver employees or agents with a specific need to access or retrieve this information. We store data on multiple service systems, in controlled environments. To maintain security, we conduct internal reviews of our security measures on a regular basis. Remember, however, that any personal information you post in chat rooms, blogs or message boards is available to anyone.
CHANGES IN CORPORATE STRUCTURE
VISITORS AND SUBSCRIBERS OUTSIDE THE UNITED STATES
Or you can contact us by mail at:
DC Shoes, Inc.
15202 Graham Street
Huntington Beach, CA 92649
Attn: Privacy Coordinator
Or you can fax us at (714) 889-2325, Attn: Privacy Coordinator
Updated July 25, 2007